Know your numbers: Profitability vs Building Value

Understanding the difference between your Profit and Loss report and your Balance Sheet and what they actually mean!

Success in business is often different for different people but at the end of the day, It is about profitability and value. A business can have a wonderful brand and reputation however to enable it to be sustainable it needs to be both profitable and build its value in assets.

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Understanding Conversion Rate Optimisation

Understanding Conversion Rate Optimisation

Understanding Conversion Rate Optimisation What is a conversion rate?                                                                                                                                                                                 A conversion rate is a...

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Five Tips to Knowing Your Numbers

Five Tips to Knowing Your Numbers

One of the conversations that we probably don't value enough, is the one about knowing your numbers.      It is super easy to get emotional about how your business is going (or not going) but the truth is that the numbers and the data, does not lie. Here are 5 tips to...

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Know Your Numbers

"Performance and Profitability" – Know your Numbers     •    Not moving forward in your performance and profitability? •    Not understanding the way forward? Key performance indicators and business ratios are used by businesses of all sizes. KPI measurement uses data...

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End of Year Profit Improvement

End of Year Profit Improvement

End Of Year Profit Improvement Has the end of the year been dismal for your business? I have had so many discussions over the last few months with many who have not had a great year.  How can you change for next year if the economy for you is not great? If you want...

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What Price Will Your Customers Pay?

What Price Will Your Customers Pay?

The price you charge for your product or service is one of the most important business decisions you will make. Setting a price that is too high or too low will – at best - limit your business growth. At worst, it could cause serious problems for your sales and cash...

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What Price Will Your Customers Pay?

What Price Will Your Customers Pay?

The price you charge for your product or service is one of the most important business decisions you will make. Setting a price that is too high or too low will – at best - limit your business growth. At worst, it could cause serious problems for your sales and cash...

read more
Understanding Conversion Rate Optimisation

Understanding Conversion Rate Optimisation

Understanding Conversion Rate Optimisation What is a conversion rate?      A conversion rate is a simple formula that represents the number of “Enquiry” taken as a percentage of the Traffic received. Conversion rate = (Actions ÷ Traffic) × 100 EXAMPLE... Let’s say...

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